Though the category encompasses everything from burgers to cheesecake-on-a-stick, a targeted look at handhelds reveals many exciting opportunities for introducing on-trend, flavorful and profitable dishes to the menu—across foodservice segments and dayparts. One of the biggest success stories in the world of handheld cuisine has been the growth of breakfast sandwiches, in terms of both sales and innovation. Classic carriers like English muffins and croissants have been replaced by waffles, taco shells and doughnuts. Global street foods like Chinese jianbing (filled crepes) are gaining traction as consumers demand more unique, authentic fare. Mashups of traditional handheld breakfasts (such as the bacon egg and cheese sandwich) with ethnic ingredients (chutneys, hot sauces, etc.) can be found on restaurant and noncommercial menus alike.

Globally inspired fruit relishes, like Mexican chamoy and Middle Eastern amba, help to bring a taste of something new to a familiar format.

Handheld menu items also help to create a casual, comfortable dining atmosphere. Shareable appetizer platters, flights and mini versions of popular dishes bring elements of fun and interactivity to the sit-down dining experience. Sliders stuffed with everything from crab cakes to Nashville hot chicken encourage patrons to graze at happy hour or enjoy a substantial snack at a nontraditional daypart. Fruit-forward dipping sauces and condiments provide a cool counterpart to the savory fillings often found in mini burgers, lettuce wraps and dumplings. In fact, 22% of consumers say they’d be willing to try an unfamiliar flavor if it is paired with a familiar format.2